HIGH FIVE
A Home Premium Rehabilitation Product & App

Project Overview

'High Five' is a Home Premier Medical Rehabilitation product with application support. I won the design competition and received funding from the Thai government to build this as a startup. The objective of this product and application is to help patients who have "Trigger Fingers Symptoms" cure themselves at home by not having to pay for any high-cost recovery programs, medicines, and operations in order to get over this sickness. We transformed an expensive treatment from the hospital that many people can't afford into an affordable product where patients will still receive the same quality treatment with a simpler and better experience during the rehabilitation process.

For this project, I was working as a product designer and a startup founder. I did user research and analysis, user journey map, user empathy map, market research, and designed primary features based on user analysis to create the highest value that users can get from the app and product.

Project Type: Product and Application

Tools Used: Figma, Solid Works, Sketch, Adobe Photoshop & Illustrator, Google Sheets, Survey Monkey, Microsoft Excel

Role: Product Designer, Founder

Discover

This project started from I saw my grandparent had symptoms called Trigger Finger and they needed to go to the hospital very often for their rehab. Moreover, this process usually takes them many hours to finish and is quite expensive. This makes me wonder if there is anything that could help people like my grandparents to have a better way to rehab this symptom.

We started off this project by doing literature research on this symptom to find out how much potential this area of study can give us an opportunity to design a product that will help people in the market.

80%

75%

of people who have this symptom are above 50 year old

are female

50%

of patients need an operation

STAGE OF SYMPTOM

Trigger Finger Operation Cost in Thailand

Payment List	Cost
Total	$280-$580
Doctor	$80-$200
Equipment and Medicines	$100-$180
Operation Room (Include Assistants)	$100-$200

Define

After the discovery phase, we found that Trigger Finger symptom is widespread among people aged around 40-60. However, because the symptom does not look like a big deal in many people's eyes, many people ignore taking physical therapy because it takes too much time and effort when they find out the symptoms. As a result, this usually leads the symptom to get worst. The data we collected from the hospital also show that half of the people who have trigger fingers need to take an operation because they were diagnosed in a severe stage where this will cost them much more money.

From this, we have interviewed 10 physical therapists from both who work in hospitals and rehabilitation centers to gather more insights about what barriers and pain points that preventing people on getting their treatment properly.

Physical Therapists Interview Insights

Highlighted Paint Points*

Rehabilitation materials
can't be sold in market

Need prescription to buy pills and rehabilitation material

All Imported & Expensive

Because of the legal restrictions, popular materials such as paraffin that hospitals use to rehab the symptom can't be sold in the market.
This prevents many people from accessing effective treatment by themselves, where the only way to cure this is to come to the hospital.
Every physical therapy product that Thai hospitals usually prescript the patients to buy is imported and more expensive.
People with trigger finger symptoms can't buy it themselves unless they have a prescription from a therapist/doctor.

Works great in assisted living facilities but is not feasible in a retail setting.
Largely improves patient’s therapy adherence when the patient has to take many courses of physical therapy and purchase rehabilitation product from hospital.

Research Insights

Trigger Finger Patient
Top Paint Points

Don’t know whether to continue doing treatment or not.

Forgot to go to hospital for treatment courses.
Irregularly do the exercise after purchasing product from the hospital.

Don't want to go to hospital because of the distance and time consuming.
Don't want to spend much money on the treatment courses.
Don’t know whether to continue taking or not.

Interventions

1

Medication Instructions

2

Reminder & Monitoring

3

Price barrier and skeptical feelings

Product Opportunity

How do these concerns inform our design?

With these factors in mind, how can we design a premium rehabilitation product for both patients and hospitals and enable them to:

Cure trigger finger patients' symptom and reduce the number of people taking operations.
Can buy not only in hospital
Affordable price
Be able to use at home
Guarantee result
Increase motivation in patients
Reminders to use the product accurately and timely
Monitor rehabilitation administration and outcomes
Prevent rehospitalization and exacerbation of medical conditions

Customer Segmentation

Direct Buyers

1. Trigger Finger Patients

2. Myasthenia Gravis Patients

People who have Myasthenia gravis are require to take the same treatment process as Trigger Finger patients

3. Hospitals and Rehabilitation Centers

can be able to sell medical product in a lower price.

Promote product that is produced in-country.

4. Non-profit Organizations and Community Organizations

plays an important part to promote the product in

local community and senior community.

Indirect Buyers

1. People who buy it for their parents.

2. People who uses their fingers very frequently such as golfers, climbers, and musicians.

3. Office workers who need to exercise their hands and fingers.

Why High Five?

Comparison	Existing Treatment	High Five
Convenience	Only at Hospital	Can do at home
Benefits	Cure Trigger Fingers	Cure and increase muscle mass in fingers
Recuperation	3-4 Weeks after operation	N/A
Way Of Treatment	Medication/Injection/Operation	Therapy with heat
Cost	$188-$580	$60

Persona #1 Patient

Persona Product Interest

A more convenient way to rehab their symptom without spending a lot of efforts.

How Persona Learns About the Product

Doctors, Physical Therapists, Pharmacies, Children, Senior Communities

How Persona Buys and Expects to Buy the Product

Purchase at nearby pharmacies, hospitals, or distributors in local communities

How Would Persona Use the Product

Can understand all the steps easily by the simplicity in design

Anna

Age 60, Female

Trigger Finger Stage two

"I have to go to hospital twice a week to cure my fingers, it's too tiring I just want to stay home playing with my grand daughter"

Persona Product Needs

I covered all the therapy processes and can do it at home, where I feel trusted and motivated.

Persona Top Pain Points

1. Forget to exercise regularly or go to treatment courses.
2. Feeling tired after transport to the hospital every week.
3. Still determining how effective the purchased product will be after using it at home.